ROLE:

Creative Direction

Design

Photography

Inspired by the legacy of Johnny Cash, the Man in Black Kit celebrated one of Nashville’s most influential cultural icons through a bold visual identity and storytelling campaign. The launch became one of the club’s most recognizable collaborations, connecting Nashville SC with the city’s music heritage in an authentic and memorable way.

Helped shape the campaign from concept through launch, translating the kit’s story into a cohesive visual experience across photography, design, and digital content. Directed campaign photography, developed creative assets, and ensured the visual identity remained consistent across every fan touchpoint.