ROLE:

Creative Direction

Design

Photography

The 615 Kit celebrated Nashville’s identity through a design inspired by the city’s culture, community, and unmistakable sense of place. The campaign embraced what makes the city unique, creating a launch that resonated with both longtime supporters and new fans.

Partnered with adidas during the jersey briefing and development process, helping shape the creative direction and storytelling behind the kit. Built the campaign’s visual framework through photography, art direction, and design, creating a cohesive launch that extended across digital, merchandise, editorial, and matchday experiences.