ROLE:

Creative Direction

Design

Photography

Following Hany Mukhtar’s historic MVP season, the campaign celebrated one of the most significant individual achievements in club history. A cohesive visual rollout honored the award across digital and print, capturing the excitement surrounding the league’s top player.

Created the creative concept and visual direction for Hany Mukhtar’s MVP campaign, designing a visual system that extended across digital content, commemorative print materials, and custom gifting pieces. Every element was built to celebrate one of the club’s most significant individual accomplishments through a unified creative approach.