ROLE:

Creative Direction

Design

Huntsville City Football Club was launched as Nashville SC’s MLS NEXT Pro affiliate, requiring the creation of an entirely new brand from the ground up. The identity was designed to establish a distinct presence for the club while maintaining a clear visual connection to the Nashville SC family.

Led the creation of the club’s brand identity from concept to launch, overseeing the development of the logo, visual identity, and foundational design system. Established the creative framework that defined how Huntsville City FC would look, feel, and communicate across every platform while ensuring it complemented Nashville SC’s existing brand.