ROLE:

Creative Direction

Design

Photography

The Heart of Nashville Kit celebrated the people and creative spirit that define the city. The campaign brought together soccer, art, and community to create a launch that felt authentically Nashville both on and off the pitch.

Partnered with adidas during the early concept and briefing stages, helping define the creative vision for the Heart of Nashville Kit. Directed the campaign’s photography and visual identity while collaborating with local Nashville artists on the capture and launch of the jersey, creating a campaign that felt rooted in the city’s culture and creative community.